Author
Koen Pijnenburg
Founder & CEO, SEOptimate
Koen Pijnenburg is the founder and CEO of SEOptimate. As an entrepreneur with years of experience in e-commerce and online marketing, he helps businesses grow their organic traffic through AI-powered content automation.
Koen built SEOptimate out of frustration with agency work for his own online store.
Writes about
- SEO strategy
- AI content automation
- AI search and GEO
- SEO for webshops
Articles by Koen
37 articlesAI & SEO ·
AI does the work, you stay in charge: how Dennis van de Velde uses AI for SEO
ChatGPT invents search volumes that sound right. Dennis van de Velde, founder of LearnLLM, lets AI do the repetitive work on real data and keeps the final call himself. This is how his approach works.
AI & SEO ·
Google AI Mode not showing? Causes and fixes
Not seeing the AI Mode tab in Google? It is usually your language settings, an outdated app or a work account. The causes and fixes, listed in order.
AI & SEO ·
Google AI Mode on your phone: how to open, find and manage it
On your phone, Google AI Mode lives in the Google app and the browser, just in a slightly different spot than on desktop. How to open it on iPhone and Android, and where to find your earlier AI conversations.
AI & SEO ·
How to turn off Google AI Overviews: what works and what does not
You cannot fully disable AI Overviews, but you can bypass them: with the Web filter, a custom search URL or a different default search engine. All options listed.
Content Marketing ·
How to recognise commercial search intent: the keywords that bring in customers
Not every keyword with volume brings in customers. Commercial search intent shows in comparison and decision words, and that is exactly where competition is often smaller than you think.
Technical SEO ·
Which free SEO tool do you use for what? A practical working order
There is a free tool for every SEO job, and the order in which you use them determines how much you get out of them. The practical working order, step by step.
AI & SEO ·
How to delete your Google AI Mode history (and what Google keeps)
Deleting a single AI Mode conversation, clearing everything at once, or letting Google auto-delete on a schedule: the three routes explained, plus what deleting does and does not remove.
AI & SEO ·
How to turn on Google AI Mode (and how to avoid it)
AI Mode sits as a tab next to your normal search results. Where to find it on mobile and desktop, why it may be missing for you, and your options if you would rather avoid AI answers.
Content Marketing ·
SEO affiliate programs: how they work and what they pay
SEO tools are ideal affiliate products: subscriptions mean recurring commission. How the programs work, what rates are realistic and how to promote credibly.
Technical SEO ·
The best SEO tools for ecommerce in 2026
Running a webshop asks different things from an SEO tool than running a blog. These are the tools that actually matter for ecommerce, by job, with honest pricing.
Technical SEO ·
On-page SEO: the complete guide to better Google results
On-page SEO covers every optimisation you make directly on a page: title tag, meta description, heading structure, content quality and internal links. The complete guide, element by element.
AI & SEO ·
Where to find your Google AI Mode history
Google saves your AI Mode conversations, but the history is easy to miss. Here is where to find it on mobile and desktop, and how to continue or delete past chats.
Technical SEO ·
Google Zero and ecommerce SEO: how to stay visible when clicks decline
AI answers and zero-click search are changing how organic visibility works. Ecommerce businesses may see more impressions without the same growth in clicks. This article explains what Google Zero means and how webshops can still build visibility and demand.
AI & SEO ·
TikTok Shop trust pages: which ecommerce pages help shoppers decide?
This article focuses on the trust layer around TikTok Shop rather than another general TikTok Shop SEO guide. Shoppers often need reassurance before they buy, especially when they discover a brand through social commerce. The right ecommerce pages can support both SEO and conversion.
Technical SEO ·
When should you update existing SEO content instead of writing a new blog?
Publishing more content is not always the smartest SEO move. Sometimes the fastest growth comes from improving pages that already receive impressions but do not yet earn enough clicks. This article explains when to update existing content and when a new blog makes sense.
AI & SEO ·
AI Mode and query fan-out: why single keywords are no longer enough
AI search is changing how websites should think about keyword strategy. A single keyword is no longer enough when Google can expand one question into related searches, subtopics and follow-up intent. This article explains query fan-out and why content clusters matter more.
Technical SEO ·
SEO meta tags generator: how to improve CTR in Google
Ranking higher is not the only way to get more organic traffic. If your pages receive impressions but too few clicks, better title tags and meta descriptions can make a direct difference. This article explains how to use a meta tags generator without making your snippets generic.
Content Marketing ·
TikTok Shop and branded search: why shoppers still Google your webshop
TikTok Shop can make products visible fast but it does not remove the need for a strong webshop presence. Many shoppers still search for a brand, product, review or delivery policy before buying. This article explains how branded search connects social commerce with SEO.
Technical SEO ·
Google Search Console AI performance reports: what they mean for SEO and GEO
Google Search Console is starting to treat visibility in generative AI features as something website owners need to understand separately. That is a big moment for SEO and GEO because it makes AI visibility more measurable. This article explains what the change means and how businesses should respond.
AI & SEO ·
SEO meta tags generator: how to turn impressions into more clicks
When your pages get impressions but few clicks, your title tags and meta descriptions may need work. A meta tags generator can help you create clearer snippets that better match search intent and improve click through rate.
AI & SEO ·
AI Overviews and SEO: how to make content easier to cite without chasing GEO hype
AI Overviews make search more answer focused. Instead of chasing every GEO trend, businesses should create clear, useful and well structured content that search engines can understand and users can trust.
Technical SEO ·
Why TikTok Shop can increase branded search demand
When people see your product on TikTok, they may not buy immediately. A common next step is searching for your brand, reviews or website in Google, which makes branded search an important part of your TikTok Shop strategy.
Technical SEO ·
Viral TikTok products and SEO: how to capture search demand after the hype
A viral product can create a short spike in attention but SEO helps you turn that attention into longer term search visibility. By improving product pages, category pages and supporting content, your webshop can capture demand after people leave TikTok.
Technical SEO ·
Google on GEO: why SEO is still the foundation of AI visibility
GEO is becoming a popular term but Google’s own guidance makes one thing clear: AI visibility in Search is still built on SEO fundamentals. That means crawlable pages, useful content, clear structure and strong technical basics remain essential.
Technical SEO ·
Which SEO pages should your webshop have ready for TikTok Shop?
TikTok Shop can bring new attention to your products but your own website needs the right pages to capture the searches that follow. Product pages, category pages, FAQs, reviews and delivery information all play a role in turning social interest into search visibility.
AI & SEO ·
How Google's AI Mode Works: A Complete Guide for 2026
Google's AI Mode combines traditional search results with AI-generated answers, letting users ask questions via text, voice or images and build on previous answers with follow-up queries. Instead of a list of links, you get a summarised response with cited sources and suggested next steps. This guide explains how AI Mode works, how to use it effectively and what it means for your website's search visibility.
Content Marketing ·
TikTok Shop SEO: why your webshop still needs to be visible outside TikTok
TikTok Shop changes how people discover products but it does not make your own webshop less important. When a product gets attention on social media, people often search for the brand, reviews, delivery details or alternatives in Google before they buy.
Technical SEO ·
Best keyword tools for the Dutch market (2026)
Dutch search volumes are small and most international keyword tools miss or round them away. This guide compares the tools that actually work for the Dutch market, free and paid.
Technical SEO ·
Ecommerce SEO audit: the complete checklist for online stores
A systematic check of your online store: technical SEO issues, thin product copy, duplicate content and crawl problems. The complete checklist with 30+ checkpoints, and how to prioritise the findings.
AI & SEO ·
How to Run a Website Audit: A Step-by-Step Guide for 2026
A website audit reveals the technical errors, content gaps and missed opportunities that are slowing down your search visibility and conversions. This guide walks through the audit process step by step — from defining your goals and gathering baseline data to crawling for technical issues, analysing on-page content and reviewing AI readiness. At the end you will have a clear prioritised action plan and know exactly where to focus first.
Technical SEO ·
How to Automate SEO: The Strategy That Actually Works
Most SEO automation fails not because the tools are poor but because there is no strategy behind them. Teams automate keyword research, content briefs and reporting without defining which topics matter, which metrics count as success and who is responsible for quality. This guide covers the four most common failure points, a practical step-by-step approach to building an automation strategy that delivers results, a pre-launch checklist and clear guidance on where human oversight must stay in the loop.
Technical SEO ·
Search Engine Optimisation for Google: How It Works and How to Get Started
Search engine optimisation for Google is well understood as important by most UK business owners but far less well understood in practice. Many do not know where to start, how long it takes or how much technical knowledge is genuinely required. This guide makes it concrete: what Google SEO actually involves, how the algorithm evaluates your site, which technical elements matter most, the most common mistakes and how to approach it consistently without it becoming a full-time job.
Content Marketing ·
What is Generative Engine Optimisation (GEO)? A Guide for UK Businesses
AI-powered search engines like Google AI Mode, ChatGPT and Perplexity are changing how people find information online. Instead of clicking through a list of links, users get a generated answer that cites sources directly. Generative Engine Optimisation (GEO) is the practice of structuring your content so your website becomes one of those cited sources. This guide explains what GEO is, how it differs from traditional SEO and what UK businesses need to do to stay visible in AI search.
Technical SEO ·
How to Build One Step by Step (2026 Guide)
Most websites produce content without a clear plan. The result is pages that compete with each other, keywords that do not match what visitors are searching for and Google rankings that refuse to improve. A keyword strategy solves this by giving every page a defined purpose and a clear place within your topic structure. This guide explains how to build one from scratch, choose the right keywords for your site's authority level, avoid cannibalisation and measure whether it is working.
AI & SEO ·
How to write blogs for seo - The only guide you need
How to write blogs for seo: Learn step-by-step how to craft readable, snippet-ready posts that rank. Read on to discover proven tips and a quick checklist.
Technical SEO ·
10 Costly SEO mistakes That Are Killing Your Traffic - How to Fix Them Fast
SEO mistakes are quietly costing you traffic and revenue. Read this guide to spot the top 10 errors, apply quick fixes, and reclaim rankings and clicks today.
Local SEO ·
Discover the best AI SEO tools for 2026 before your rivals do
Searching the Best AI SEO tools for 2026? Read our hands-on list to find tools that track LLM visibility, automate publishing, and boost real results.