Unique product copy that sellsacross your entire catalogue
- A description written per product, not a template with swapped words
- Description, short summary and meta title in one pass
- Published live to Shopify, WooCommerce or Magento
45+ Google reviews · 4.9/5Runs on content points from Starter, €116 per month billed annually · cancel monthly
The problem
Hundreds of products sharing the same thin copy
Most stores run on whatever the supplier shipped with the feed. The exact same paragraph sits on ten competitor listings, and across variants of one item only the size or the colour changes. Rewriting it yourself costs about ten minutes a product, so at five hundred items it never actually happens.
The product description generator in SEOptimate writes original copy for your whole catalogue in one sitting and pushes it live to your store.
What is a product description generator?
A product description generator is software that turns the product data you already hold into a unique, sales-driven description for every item in your store, along with the short summary and the meta title that Google shows in the search results.
What takes roughly ten minutes per item by hand becomes a single session for the whole catalogue. The generator reads each product’s attributes, things like material, size, audience and use case, and builds copy around them that convinces a shopper while carrying the terms people actually search for. Nothing goes live before it has been scored, so you can tell at a glance which products are finished and which still need attention. In SEOptimate you approve the copy in a dedicated product mode and publish it directly to Shopify, WooCommerce or Magento, with no exports and no CSV files in between.
How does the product description generator work?
From your current catalogue to fresh copy in your store, in three steps. No files travelling back and forth.
Import your products
Connect your store and pull in the products with the data you already have: title, attributes, category and the current copy. Take on a single item, one category or the full catalogue.
The AI writes and checks
Every product comes back with a full description, a short summary and a meta title. Each one runs through the quality evaluation, so you immediately see what is ready and what you want to refine.
Publish back to your store
Approved copy goes live in Shopify, WooCommerce or Magento in one click. Your existing links and product structure stay exactly as they are, only the copy is replaced.
Why this beats a general AI writer
Feed a product name to a blog writer and you get a blog post. This flow was built end to end for product pages.
Written like an ecommerce copywriter
The prompt behind product copy is aimed at selling. Specs become benefits, the structure follows how shoppers judge a product, and the tone belongs in a store rather than in a blog post.
Its own mode in the editor
The short summary and the meta title sit beside the long description in the same view. Every field for a product is visible at once, so you can adjust any of them individually.
Scored before you publish
Each description is evaluated on structure, length, use of the product attributes and the SEO elements. You never have to read a hundred products end to end just to find the weak ones.
Live in your own store
Publishing goes straight to Shopify, WooCommerce and Magento. Your URLs and internal links are preserved, so no rankings get lost along the way.
What you get for every product
Each generated product description consists of four parts. Here is what they do and where they land.
| Part | What it is | Where it lands |
|---|---|---|
| Product description | The full sales copy, with specs translated into benefits. | The product description field in Shopify, WooCommerce or Magento. |
| Short summary | Two or three sentences capturing the essence of the product. | Above the buy button and on your listing and category pages. |
| Meta title | The title the product appears under in the search results. | The product SEO title field, so the first thing Google and shoppers see. |
| Quality score | A rating of structure, length, attribute use and SEO elements. | The overview inside SEOptimate, telling you what is safe to publish. |
swipe →
This is what your product overview looks like
Every product in one list, with the status of its copy and its quality score alongside. Sort by the lowest scores to find where the biggest gains are, then push the rest to your store in bulk.
Works together with
Product copy is one layer of ecommerce SEO. Here is what covers the rest.
Turn a keyword into a complete SEO article with headings, internal links and an FAQ with schema markup. For your blog rather than your product pages.
See the content generatorCategory pages often pull the most search traffic. Soon you will write those through the same flow as your product copy.
Coming soonSee how the store connection works and exactly what gets written back to your shop.
See the Shopify integrationFrequently asked questions about product descriptions
What is a product description generator?
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A product description generator is software that turns your existing product data into a unique, sales-driven description for every item in your store. Alongside the long description it also produces the short summary and the meta title, so each product is complete for shoppers and for Google alike.
Are the descriptions genuinely unique per product?
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Yes. Every description is written from that specific product’s attributes rather than dropped into a template with a few swapped words. That removes the duplicate copy across variants and near-identical items, which is one of the most common reasons product pages fail to rank.
Which ecommerce platforms can I publish product copy to?
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Product copy publishes straight to Shopify, WooCommerce and Magento. Connect your store once, select the products and push the approved copy live in a single click. Nothing needs exporting, retyping or pasting into a CSV.
What exactly do I get for each product?
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Four things: a full product description, a short summary for listing and category pages, a meta title for the search results and a quality score telling you how strong the copy is. The editor has a dedicated product mode that shows those fields together, so you can fine-tune any of them before publishing.
What does the quality evaluation do?
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Before anything goes live, SEOptimate scores the generated copy on things like length, structure, use of the product attributes and the SEO elements. You can see at a glance which descriptions are ready and which need a second look, instead of proofreading a hundred products one by one.
Is this included in the free account?
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No. The free Lite account exists so you can get a feel for the tool and includes one blog and ten content ideas per month, so no product copy at scale. Product descriptions run on content points, which come with the paid plans.
What does it cost?
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You work with content points. Starter comes with 1000 points at €116 per month billed annually, or €129 billed monthly. Basic gives you 2000 points for €152 and Pro 4000 points for €179. You decide how to spend those points, so whether they go to product copy or to other content is up to you. Every plan can be cancelled monthly.
Ready to start
Give every product copy of its own
Connect your store, import your products and see what the generator does with your first category. Product copy runs on content points from Starter, and you can cancel monthly.
Runs on content points from Starter, €116 per month billed annually · cancel monthly