Your SEO numbers from SEOptimate,right inside a conversation with Claude

MCP stands for Model Context Protocol, an open standard introduced by Anthropic in late 2024 and now supported by the major AI assistants. An MCP server exposes a fixed set of tools an AI assistant can call, such as "fetch the rankings for this project". The assistant picks the tool that fits your question, retrieves the data and uses it in its answer. The SEOptimate MCP server does exactly that for your SEO data.

The connection is built and tested with Claude: Claude on the web, the desktop app and Claude Code. Because MCP is an open standard, other assistants that support remote MCP servers over HTTP can in principle connect too, but we do not actively test them. That is why the feature is called the Claude connection inside SEOptimate.

Claude only sees what lives in your SEOptimate project: your Search Console numbers, your pages, your action center, your content and ideas, your competitors and your keyword research. If a source is not connected, Search Console for example, Claude says so and its advice stays limited on that point. Claude gets no access to your CMS, your billing details or any project the key was not created for.

No. The connection is advice first. Claude reads and advises, but publishes nothing, changes nothing on your website and starts no articles or keyword research. What Claude can do, and only when you ask: propose a title and meta description for a page, complete or dismiss an item in the action center, track or exclude a keyword, add a competitor and store a standing writing rule. Those are settings inside SEOptimate, cost no points and can be undone. The real work, such as generating an article or improving a page, happens in SEOptimate.

The Claude connection is included in the Pro plan, €179 per month billed annually or €199 billed monthly, and is not an add-on. Nothing is deducted from your balance through the connection: every read tool is free, and so is proposing a title and meta description, with a limit of twenty proposals per day per key. On the Claude side you need a Claude plan that lets you add connectors.

Access runs through an API key you create yourself in SEOptimate. SEOptimate stores only a hashed fingerprint of that key, never the key itself, and you see it exactly once. Per key you choose whether it may see all your projects or a single one. You can hold up to ten active keys and revoke any key at any moment, after which the connection stops immediately. Never share a key, because whoever holds it can read your SEO data.

In SEOptimate go to Settings, Integrations and open the Claude card. Name the key, choose its scope and click Create key. Copy the key straight away. Then open Claude settings, go to Connectors and choose Add custom connector. Enter https://mcp.seoptimate.com, pick No sign-in and add a header named X-API-Key with your key as the value. Start a new conversation and ask: "Which projects do I have in SEOptimate?" Do you not see the Claude card in your settings? Send us a message through the feedback button in the app and we will switch it on for you.

Yes. A key can cover every project in your account or exactly one client project. That lets you create a separate key per client, or restrict a key to the one project you are working on right now. In Claude you then name the project your question is about, or you let Claude fetch the project list first. Agency members see the same projects through their own key as they do inside SEOptimate.